︎




I’m a Designer & Lecturer based in Los Angeles, CA. I am interested in visual narratives that are playful, speculative, and play with the viewers familiarity. My work spans across digital and physical formats with deep sensibility to medium, concept, audience, accessibility, and lifecycle.




Digital
Digital
Digital
Digital
Digital
Digital
Digital
Print
Digital



︎ Los Angeles, CA

PNFTS Identity
Role
Designer

Studio
Palm NFT Studio

Brand Design
Palm NFT Studio is creating the infrastructure for identifying, engaging, and retaining deep vertical communities; empowering the world’s leading creators with the resources to unlock their superfans.



A generative brand
To differentiate Palm NFT Studio from the Palm Network, we leaned into a visual language that we flexible, incomplete, and open to growth. 







Leaning into 3D
PNFTS was concerned with world building inthe web3 space. As such, it deserved a logo that was fleshy, 3D, and leaned into the tactability of the blockchain. 






A fuild system
The values of the brand carried through in the process. We used open source design software to create a generative gradient system that could be applied across motion and static assets