Chime
A platform for building everyday financial progress.
Team
Design Lead, Itsayana Campa
Designer, Kaity Hammerstein
Design System, User Experience, Product Strategy
At its core, Chime exists to build financial progress for everyday Americans — a mission that's evolved considerably faster than the design language and tech stack meant to support it. As web design lead, I saw an opportunity (and honestly, a responsibility) to close that gap: building a component library and set of usage guidelines that could hold the brand's design integrity accountable as the product itself kept changing shape.
But a library is only as good as the systems around it. So a meaningful part of this work was collaborative by necessity — partnering closely with engineering and CRO to shape the web roadmap, and building out an actual strategy for deprecating and optimizing components over time. Not just "ship it and move on," but a real cadence for revisiting what we'd built and asking whether it still served the brand — and the people using it.
Modular components
Modular components that allow for testing on CTA placement improving conversions on mobile.
Color
Reducing the color palette and using tone of color to speak to product highlights, education, etc.
Spacing
A simplified spacing system that leverages white space and breaks up density to create consistent content pacing.
Type
A refreshed typography palette that flexes across breakpoints and brings display copy into the world of the brand evolution.
Tooling
AI coded internal tools that create consistent asset generation and and visual application across web.
Works
(9)
Dickies
Ecommerce, Design System
Gap
Ecommerce, Design System
Beyond Yoga
Ecommerce, Design System
Hetta
Ecommerce, Design System
Sundays
Ecommerce, Design System
PLTFRM
Web and Brand Redesign
Uniswap Foundation
Web Redesign
Palm NFT Studio
Design System
DC Universe
Web and Brand Design