Gap
An ecosystem built around enhanced product knowledge and personalization.
Team
Managing Director, Connor Lowe
Design Director, Erin Shorkend
Design Lead, Itsayana Campa
Ecommerce Redesign, Design System
Gap's visual language is arguably one of the most recognizable in American fashion — bold type, clean white space, the kind of effortless confidence that defined a decade. We partnered with Gap to bring that same editorial clarity into their digital experience, translating decades of iconic art direction into a modern design system that feels both deeply familiar and entirely new. The heritage stayed. Everything else got sharper.
Enhanced Product Knowledge
Systematic product storytelling across different touch points of the experience.
Global Navigation
A global navigation that allows users to cross-shop the brand platform.
Visual Navigation
Leading with product as the anchor for navigation and discoverability
Dynamic layouts
Structure that allows dynamic layouts through time and category pages.
Design system
A design system built to evolve with the platform and grow with the brand equity.
Works
(9)
Dickies
Ecommerce, Design System
Gap
Ecommerce, Design System
Beyond Yoga
Ecommerce, Design System
Hetta
Ecommerce, Design System
Sundays
Ecommerce, Design System
PLTFRM
Web and Brand Redesign
Uniswap Foundation
Web Redesign
Palm NFT Studio
Design System
DC Universe
Web and Brand Design