PLTFRM

An architect of innovative retail solutions for the world's most influential consumer brands.

Team

Creative Director, Liz Polley
Design Lead, Itsayana Campa

Ecommerce Redesign, Design System

PLTFRM, a partner to major retailers like Amazon, Walmart, and Whole Foods, needed a way to showcase the full breadth of its business offerings in a way that was easy for different client types to navigate. They lacked a central hub that organized their multiple business funnels, making it difficult for prospective clients to discover the right solutions. The challenge was to create an intuitive information architecture that guided users to relevant services without distracting them with unrelated offerings.