Palm NFT Studio
Client
Palm NFT Studio
Role
Digital Designer
Palm NFT Studio's work was rooted in creating author-able spaces in the web3 to democratize art. In order connect physical and digital experiences, the brand identity and application to web experience was inspired by ecology.
Challenge
Palm NFT Studio needed a flexible web experience to showcase their offerings and a breadth of current work while supporting growth as an early-stage startup. The site had to communicate the studio’s core value of democratizing art and making digital ownership accessible, all while appealing to both Web3 natives and newcomers. A key challenge was establishing a visual language that embraced Web3 without alienating Web2 audiences.
Approach
I worked on defining the brand identity and translating it into a web experience that was both flexible and scalable. The design balanced the experimental, innovative nature of Web3 with familiar Web2 cues to ensure accessibility for all users. I focused on intuitive wayfinding and modular components to create a system that could grow with the studio over time.
Results
I worked on defining the brand identity and translating it into a web experience that was both flexible and scalable. The design balanced the experimental, innovative nature of Web3 with familiar Web2 cues to ensure accessibility for all users. I focused on intuitive wayfinding and modular components to create a system that could grow with the studio over time.
Works
(9)