DC Universe

Challenge

The DC NFT Universe needed a platform where fans could collect original DC artwork and contribute to storylines that would appear in official comics. The primary challenge was creating a seamless experience for Web3 newcomers while maintaining familiarity for crypto-native users. The design also needed to balance community engagement, storytelling, and collectible interactions without overwhelming the user.

Approach

I collaborated with leadership to define the vision for the platform and translated it into both desktop and mobile designs. I developed a cohesive design system and brand activation pieces that supported user engagement across multiple touchpoints. The design focused on intuitive flows and modular components to ensure accessibility for all audiences while preserving a sense of discovery and excitement.

Results

The platform successfully engaged both traditional DC fans and Web3 users, providing a clear and enjoyable way to collect, contribute, and interact with the brand. The design system and activation pieces created a scalable foundation for future expansions. Overall, the experience strengthened community participation and introduced users to blockchain technology in a welcoming and familiar way.

When you buy a digital collectible on the DC NFT Marketplace, you unlock a new journey. Whether it’s participating in community games, gaining access to exclusive fan experiences, or helping to shape the story of an official DC Comic: each collectible opens up a new chapter in your own story.

Works