DC Universe
Client
DC Universe
Role
Digital Designer
When you buy a digital collectible on the DC NFT Marketplace, you unlock a new journey. Whether it’s participating in community games, gaining access to exclusive fan experiences, or helping to shape the story of an official DC Comic: each collectible opens up a new chapter in your own story.
Challenge
The DC NFT Universe needed a platform where fans could collect original DC artwork and contribute to storylines that would appear in official comics. The primary challenge was creating a seamless experience for Web3 newcomers while maintaining familiarity for crypto-native users. The design also needed to balance community engagement, storytelling, and collectible interactions without overwhelming the user.
Approach
I collaborated with leadership to define the vision for the platform and translated it into both desktop and mobile designs. I developed a cohesive design system and brand activation pieces that supported user engagement across multiple touchpoints. The design focused on intuitive flows and modular components to ensure accessibility for all audiences while preserving a sense of discovery and excitement.
Results
I collaborated with leadership to define the vision for the platform and translated it into both desktop and mobile designs. I developed a cohesive design system and brand activation pieces that supported user engagement across multiple touchpoints. The design focused on intuitive flows and modular components to ensure accessibility for all audiences while preserving a sense of discovery and excitement.
Works
(9)