Uniswap Foundation

A vision to make a global infrastructure for digital value transfer for growth and decentralization.

Team

Creative Director, Straith Schreder
Design Lead, Itsayana Campa

Ecommerce Redesign, Design System

Uniswap Foundation, the core entity driving the growth and decentralization of the world’s largest decentralized trading protocol, needed a website that clearly articulated its mission and role within the ecosystem. The goal was to create a resource hub that invited exploration, provided clarity for diverse audiences, and inspired deeper engagement with the organization. The design needed to balance the needs of crypto-native users with an approachable experience for newcomers, living in a “Web 2.5” space that bridged both worlds.