Beyond Yoga
Creating a digital hub that goes beyond conversion.
Team
Managing Director, Connor Lowe
Digital Director, Erin Shorkend
Design Lead, Itsayana Campa
Ecommerce Redesign, Design System
The athleisure market has become increasingly over crowded, with countless brands competing for consumer attention. As an established player, Beyond Yoga needed to rise above the noise. Our goal was to craft a unifying design language — one that fosters emotional resonance and long-term loyalty.
At the heart of our work was a comprehensive digital ecosystem overhaul, centered on a full ecommerce redesign to unify and elevate the brand’s digital footprint. Agile, modular design elements bring consistency, flexibility, and a sense of playful optimism across their primary brand channel. The result: an elevated, engaging ecommerce experience that unlocks a new chapter of digital growth for Beyond Yoga.
Design Pillars
Key attributes of the Beyond Yoga brand drove the discovery around the form and function of the website.
Connecting to the product
The visual design aims to mimic the softness of the signature products with corner smoothing and progressive blur.
Designed for Growth
A modular component system gives Beyond Yoga the ability evolve their site along with their business.
Interactive Play
Moments of play make the discovery of product feel surprisingly delightful.
Community
A flexible system for content that enables Beyond Yoga to connect to their community in new ways.
Design System