Beyond Yoga
Client
Beyond Yoga
Role
Digital Designer
Beyond Yoga partnered with us to create a mobile-first web refresh that connects their online and in-person shopping experiences for the launch of their Seek Beyond Campaign. The redesign focused on intuitive navigation, brand-driven color usage, and fostering community engagement beyond a single transaction.
Challenge
Beyond Yoga sought a mobile-first web refresh that carried their brand values and connected the online shopping experience to their in-person retail presence. They wanted to create a more intuitive navigation system with consistent memory patterns across the site, while using color strategically to guide discovery. A key challenge was moving beyond single transactions to foster community, learning, and inspiration that kept users engaged.
Approach
As a digital designer, I began with research and analysis of the current site, identifying areas of opportunity and aligning on priorities given the timeline and resources. I developed design concepts, proposed solutions to test, and built a scalable design system that could grow with the brand. Using iterative high-fidelity prototypes and flows, I tested the experience across multiple consumer types to ensure navigation and engagement felt seamless and consistent.
Results
The redesign created a digital experience rooted in Beyond Yoga’s core values, using color, quiet luxury, and social-inspired community touchpoints to drive engagement. The site launched alongside the “Seek Beyond” campaign featuring Issa Rae, amplifying the brand’s message of body positivity and empowerment. Together, the redesign and campaign marked a pivotal moment, ushering in a new era for Beyond Yoga’s digital presence and consumer connection.
Works
(9)