Beyond Yoga
Client
Beyond Yoga
Role
Digital Designer
Beyond Yoga partnered with us to create a mobile-first web refresh that connects their online and in-person shopping experiences for the launch of their Seek Beyond Campaign. The redesign focused on intuitive navigation, brand-driven color usage, and fostering community engagement beyond a single transaction.
Challenge
Beyond Yoga sought a mobile-first web refresh that carried their brand values and connected the online shopping experience to their in-person retail presence. They wanted to create a more intuitive navigation system with consistent memory patterns across the site, while using color strategically to guide discovery. A key challenge was moving beyond single transactions to foster community, learning, and inspiration that kept users engaged.
Approach
As a digital designer, I began with research and analysis of the current site, identifying areas of opportunity and aligning on priorities given the timeline and resources. I developed design concepts, proposed solutions to test, and built a scalable design system that could grow with the brand. Using iterative high-fidelity prototypes and flows, I tested the experience across multiple consumer types to ensure navigation and engagement felt seamless and consistent.
Results
As a digital designer, I began with research and analysis of the current site, identifying areas of opportunity and aligning on priorities given the timeline and resources. I developed design concepts, proposed solutions to test, and built a scalable design system that could grow with the brand. Using iterative high-fidelity prototypes and flows, I tested the experience across multiple consumer types to ensure navigation and engagement felt seamless and consistent.
Works
(9)