Sundays

Challenge

Sundays Furniture needed a website that elevated product presentation while feeling authentic, human, and lived-in. Their goal was to build trust and brand maturity by embedding core values and social proof into every design decision. At the same time, they wanted to break away from conventional furniture websites, creating a playful yet refined experience that stood out from competitors while still supporting a high-end product line.

Approach

As a digital designer, I helped develop a flexible design system based on Sundays’ existing brand codes and expanded it across key surfaces, including the homepage, PLP, PDP, and brand pages. We took a mobile-first approach, designing a refined yet educational experience that highlighted brand values, services, and customer stories. I worked on modular layouts and navigation structures that made shopping intuitive while keeping branded content close to the purchase journey.

Results

The redesign delivered a playful, distinctive, and premium digital experience that guided users through rooms and product categories with ease. By combining editorial photography, rich layouts, and social proof, we created a shopping journey that told the story behind each piece while driving confidence in purchase decisions. The result was a site that not only elevated product presentation but also deepened brand connection through every click.

Sundays Furniture creates thoughtfully designed, modern pieces that balance comfort and style for everyday living. Their collections focus on timeless quality and simplicity, making homes feel warm, lived-in, and effortlessly elevated.

Works