Hetta
Client
Hetta
Role
Digital Designer
Hetta is a furniture brand rooted in tradition, built with craftsmanship, quality materials, and a warm, lasting feel. Designed to grow with you, be passed down, and serve as a place to gather, each piece reflects a timeless approach to living. Founded by the team behind Sundays.
Challenge
Sunday’s Furniture introduced Hetta as an adjacent brand designed to broaden its universe while preserving its core identity. Working within strict design and manufacturing constraints, the team set out to build a robust, adaptable system capable of supporting the full spectrum of the company’s products and brand principles. The result is a thoughtful, heritage-infused extension of Sundays—enduring, warm, and intentionally crafted for modern living.
Approach
We set out to build a design system adjacent to Sunday’s—aligned in values yet distinct enough to speak to a new audience. By developing a strong, flexible system, we ensured Hetta could express its lifestyle through product, visuals, and storytelling in a cohesive, immersive way. Drawing from accessibility principles, the digital direction emphasized bold color, generous type, and fluid spatial transitions, creating a seamless shopping experience supported by editorial moments that foster long-term connection.
Results
The result is an experience that feels playful, intuitive, and unmistakably part of the Sundays family.
Works
(9)