Dickies
Transform Dickies fragmented global ecommerce experience into a cohesive platform for growth.
Team
Managing Director, Connor Lowe
Design Lead, Itsayana Campa
Designer, Caden Kujawa
Ecommerce Redesign, Design System
Dickies has a legacy of being the reliable uniform for the American workforce, but as the definition and culture of work evolved, Dickies needed to re-align itself to the mindset and spirit that unites it’s diverse audiences.
We partnered with the Dickies team on a full overhaul of Dickies.com, setting a new goal to create a more inspiring and connected experience. Through better design, stronger content, and new shopping patterns, we reconnected Dickies to the hearts and closets of workers, in every form.
Brand Heritage
A comprehensive content system and new forms of storytelling help connect Dickies to culture.
Visual System
An updated visual language brings clarity and expression to the core shopping experience.
Design System
The bespoke design system unifies the brand across the experience and acts a new platform for growth.
Product Storytelling
Dickies’ iconic products are at the heart of the experience, with elevated landing pages, refined navigation, enriched PDPs, and immersive storytelling.
Discoverability
New search and visual navigation tools help customers find what they need while intuitively browsing the catalogue.
Instilling Trust
Store pages instill trust in the user’s ability to shop and seek support in their shopping experience.
Size & Fit
Smarter sizing tools ensure the perfect fit, everytime.
Categorization
The ability to shop by uniform, for every type of job.
Product Compare